Aston Martin Unveil the DP-100 as the Gran Turismo Concept Car

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Aston Martin has just celebrated 100 years in the automotive industry. What better way to celebrate the event than to become heavily involved with the world’s most famous auto game platform, Gran Turismo. Not just a coincidence it is the game’s 15th anniversary this year as well. The new concept car was revealed in its ‘virtual’ form at the Goodwood Festival of Speed in June 2014. However don’t be misled into thinking that all the design features of this car will be wasted. They will not, and Marek Reichman (AM Design Director) had this to say on the matter: “DP-100 has been an exciting and intensive project for the team here at Gaydon. Features such as the car’s revolutionary ‘active aerodynamics’ are there not just as a way of enhancing form, but also to support the car’s function in-game. As with the CC100 Speedster Concept(*), many of the design cues visible in DP-100, such as the light blade rear lamps, could also feed through into future sports cars that we’ll launch in the offline world so the importance of this project should not be underestimated.”

Securing Aston Martin as a name for their 15th anniversary, Gran Turismo 6 were over the moon, and Kazunori Yamauchi (Gran Turismo Series Producer) made it clear that “When I first came face to face with this car at the Aston Martin Headquarters in Gaydon, UK, I was at a loss for words seeing the level of perfection in its design. I was surprised by the bold proposal of the car being the first midship layout model in Aston Martin history. And while it is clean and classy in design, it is also very emotional. Not only that, there was this future Aston Martin in front of me, that was so detailed it could be released on the market pretty much as is.” Clearly there is much more to this car than a concept, and as Aston Martin spent 6 months’ concentrated time on this project, clearly they are taking it seriously too. And if you want to know what all the fuss is about, we have included two videos for you. One is from Aston Martin, while the other is from Gran Turismo, both will leave you in no doubt what a special car this is.
Combine 100 years of Aston Martin with 15 years of Gran Turismo, and you will end up with the most amazing concept car, the Aston Martin DP-100.

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