The look for the girls that modeled for Gucci at Milan Fashion Week had to be the 1970’s era. Makeup artist Pat McGrath states, “She wanted something sporty but still made up,” referencing Frida Giannini. To accomplish this and instead of using an eye pencil, McGrath outlined the models eyes with golden brown shadow, giving them a sideways V shape to add definition. The same color of copper that appeared in the collection was applied to the lash line up to the crease of the eye. Black-brown mascara used to coat and curl the eyelashes, filled in the arches to finish the eyes; the models lips, left natural, had clear balm applied for moisture. One to two shades darker than the models skin, the foundation was applied from the neck to the temple to achieve a warm look.
To give the skin a dewy look, McGrath mixed cream and powder highlighters, applying them to the cheekbones and brow. Before the models appeared on the runway, McGrath applied Elizabeth Arden Eight Hour Cream to their eyelids for extra sheen. Murenu, the hairstylist, applied Kérastase Lift Vertige to the roots and Mousse Bouffant throughout, before blow-drying the models hair. He used a round brush or his fingers to add volume to the models hair from the forehead to the crown. He formed loose waves by wrapping small sections around a curling iron from mid-length down. To finish the hair, Keune Haircosmetics Mineral hairspray and Brilliant Gloss spray held the volume, while Kérastase Gloss Appeal gave the hair a finished polish. The models graced the runway looking glamorously sporty.